What a terrific idea! Why lose customers to Amazon due to their lowest prices, when you can have your customers not only get the best deal, but walk away with it the same day! This is especially beneficial to us shoppers considering there are no shipping & handling fees or delivery wait times!
Imagine how much I will be able to bring home from using paper coupons AND price matching ;)
source:
Fast Company "In Time For The Holidays, Walmart Stores Will Match Amazon's Prices"
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